The medium is the message.
This was once said by Marshall McLuhan, a famous philosopher of communication theory. The same holds true for wedding invitations. How formal or loose your wedding is, how you present you and your future spouse as a couple, and how you can raise expectations about the wedding — all these factors are highly influenced by the medium of the message, the wedding invitation.
Details matter in your wedding invitation—something you probably already know. Whether you’re making your own wedding invitations or having a professional designer print it, there’s one detail you have to pay extra careful attention to: the wedding invitation printing.
Beyond its color, design, size, and other matters of form lies the wedding invitation print. Because the print is the factor directly affecting the visual perception of your wedding guests, you want to make sure that it stands out while it blends with all the other elements of the invitation.
Thanks to innovations in printing technology, you have a quite a number of choices regarding the wedding invitation printing. These different printing techniques vary in several aspects, including the price and the procedure used. Which of these printing techniques is best suited to your ideal wedding invitation?
- Digital Printing
- Offset Printing
- Foil Stamping
- Letterpress Printing
What do you have in mind for your own invitations? What do you like? Share your thoughts in the comments below.